Employee Engagement A Leading And Primary Source And...

Employee engagement has been recognised by many organisations as a leading and primary source and tool of competitive advantage and business success. Based on research conducted, engaged employees are recognised as being more productive than disengaged employees; thus leading to improved employee performance, increased workplace productivity and profitability, and ultimately, organisational success. The term employee engagement is primarily associated with the employee’s commitment to the objectives, goals and ultimate success of an organisation, exercised together with the enhancement of the employee’s own sense of well-being and development. David Macleod explains employee engagement as â€Å"a concept that is greater than the sum of its parts† and describes the concept as, â€Å"this is about how we create conditions in which employees offer more of their capability and potential† (Macleod, 2015). There are many definitions for employee engagement; however, it is best defined as â€Å"an individual employee’s cognitive, emotional and behavioural state directed towards desired organisational outcomes† (Shuck Wollard, 2010). This construct, albeit a well-known principle within the business environment, has been founded on concepts such as employee commitment, job satisfaction, organisational citizenship behaviour and has been said to be key to improving performance within the workplace (Sridevi, 2010). Its success lies in its authentic implementation structured on a two-way engagementShow MoreRelatedHRM Strategy in a case study on IKEA1766 Words   |  8 Pagesadvantageous model management. United States speak of mobilising and unifying model of human resources. Warner (2011) discusses about Japanese model that focuses on employee participation in company decisions. Finally, the Swedish model which works on the establishment of principle of consensus. Each of the se models present advantages and disadvantages, strengths and weaknesses. What is the most interesting model of human resources management and more profitable for the organisation? , the modelsRead MoreEmployee Engagement in Today’s Multi-Generational Workforce Essay4090 Words   |  17 Pagesapproaches when managing personnel. The paper also relates to the need of establishing clear sets of goals and strategic initiatives to build a workforce that is engage, productive and fully identify with the organization’s culture. EMPLOYEE ENGAGMENT IN TODAY’S MULTI-GENRATIONAL WORKFOCE For today’s global workforce of four generations of employees and countless cultures, a careful approach must be taken in order to address the various needs of each individual. Nowadays, managersRead Morehuman resource management- Starbucks case study4015 Words   |  17 Pages 13.4. Employee Involvement Info Sharing 13.5. Team Work 13.6. Compensation 13.7. Reduction of Status Differentials 14. Benefits 15. Criticisms 16. Conclusions 17. Referencing Executive Summary: Introduction This project Definition: HRM can be defined as practices, policies or methods influencing the behavior, attitudes performance of the employees. It is a means to contribute to productivity, profitability and other business goals throughRead MoreA Project Report on Employee Engagement10634 Words   |  43 PagesA PROJECT REPORT ON Employee Engagement AT [pic] By MBA (HR) Institute of Information Management Sciences RAJASTHAN TECHNICAL UNIVERSITY JAIPUR DECLARATION I hereby declare that this project report titled â€Å"Employee Engagement† has been successfully completed at GENPACT, towards the partial fulfillment of the requirement for the award of the degree â€Å"Master of Business Administration – (Human Resources)†from Institute of Information Management Science, affiliated toRead MoreThe Approach to Talent Management at Standard Chartered Bank7894 Words   |  32 Pagesseeks to obtain competitive advantage though the strategic deployment of a highly committed and capable workforce, using an integrated array of cultural, structural and personnel techniques.’ (Storey, 1995, p.5) Bratton and Gold argue that: ‘Human resource management is a body of knowledge and a set of practices that define the nature of work and regulate the employment relationship. HRM covers the following five functional areas: Staffing, rewards, employee development, employee maintenanceRead MoreRole of Human Resource Management in Corporate Social Responsibility11278 Words   |  46 PagesIMAM SUPERVISED BY SIR ZEESHAN BABER CLASS BS VIII COURSE TITLE PROJECT REPORT COURSE NUMBER BA (H)-622 ACKNOWLEDGEMENT I offer my humblest thanks to  ALMIGHTY ALLAH, The most Beneficent and the Most Considerate and the entire source of all knowledge and wisdom. I pray to ALMIGHTY, ALLAH, which gives me the aptitude to complete this project efficiently and successfully. It’s not very easy for me to find the right words to express my gratefulness to my praiseworthy teacherRead MorePerformance, Compensation, and the Balanced Scorecard*10099 Words   |  41 PagesHaridas Summary The essay introduces the framework of the HR scorecard, which is modelled after the Balanced Scorecard developed by Kaplan and Norton. The first few sections describe the problems with traditional approaches to viewing HR’s role in business performance. It explains why HR should be looked at as a strategic asset. The HR architecture is then described in brief. It highlights the links between the HR scorecard and the Balanced Scorecard. The nature of HR deliverables including performanceRead More Job Satisfaction and Employee Retention Essay2169 Words   |  9 PagesEmployee satisfaction is undoubtedly the best predictor of employee retention. A job environment consisting of good working relationships usually fosters employee satisfaction. Employees feel motivated as they believe that the company is appreciating their service and commitment. Job satisfaction results in employee retention. Employee retention could be defined as the length of time employees stay with the organiz ation. The purpose of this report is to brief the management on the importance ofRead MoreEssay about Busi 650-ILP Final3607 Words   |  15 Pagesthe concepts offer to the organization, and what needs to be done to implement these concepts into the organization successfully. This ILP will prove that a successful business can be run effectively and efficiently when implementing the key concepts. Organizational Setting Dover Saddlery, Inc. is a leading specialty retailer in the English-style horseback riding industry in the United States. The company offers a large selection of quality and premium equestrian productsRead MoreStrategic Position, Strategic Choice and Strategic Action (Implementation) for Bhp Billiton6294 Words   |  26 PagesCurtin Business School School of Management 313418 Business Analysis for Management 542 February 2012 This unit is managed by School of Management/CBS Page 16 of 20 CRICOS Provider Code WA 00301J, NSW 02637B SCHOOL OF MANAGEMENT Research Report COVER SHEET | GROUP Name: Group 9 | ASSIGNMENT: Written Report | Unit Name | MANAGEMENT 542 (Business Analysis) | Unit Index No. | 313418 | LECTURER | A/Prof Chris van Tonder | SEMINAR Day/Time | WED: 11h00 – 14h00 | Dong Liang ID:14095278

Young Good Brown By Nathaniel Hawthorne And Girl By...

We’ve done quite a few readings from different time periods such as American Romanticism, American Feminism and Post Colonialism. For this paper, I am going to compare and contrast 2 readings, Young Good Brown by Nathaniel Hawthorne and â€Å"Girl† by Jamaica Kincaid. Hawthorne’s writing is from the American Romanticism week and â€Å"Girl† is from the Post Colonialism week. From my understanding and interpretations, the two of these readings share common themes such as public perception, gender roles, for lack of a better word and trust but they have differing views of each theme. In Nathaniel Hawthorne’s Young Goodman Brown the story revolves around a man named Goodman Brown who has set out on a journey to find the devil. His wife, the young and effervescent Faith tries to coerce Goodman Brown into staying with her and not going on the journey and Goodman Brown assumes that Faith knows the dark mission of his travels. Goodman Brown is a man of str ong moral convictions which reveals a concept of morality being a weakness. This is revealed throughout the story, when Goodman Brown encounters the devil in the woods and he is embarrassed as he does not want to be seen with such a figure when the two encounters Goody Cloyse. He is more concerned with being seen in public with the devil than the actual fact of encountering the devil in the first place. And when Goodman Brown discovers that his wife along with his father and several others are all in cahoots with the devil his initial

Spice Crops Free Essays

Accessibility to good roads, transportation facilities, and market A good farm-to-market road is practically essential. Bad roads limit the size of loads, increase wear and tear, and cause crops to be bruise. 2. We will write a custom essay sample on Spice Crops or any similar topic only for you Order Now ) Well-drained areas A gently sloping land is a good site because it allows for efficient water drainage. The site should not have any depression where water may accumulate. 3. ) Soil fertility Spice crops can be grown in almost all types of soil. However, they thrive best in loose, friable, sandy loam soil rich in organic matter. 4. ) Climatic conditionsMost spice crops grow best under warm humid climates but some grow in dry environments. Determining what kind of spice crop to grow in a particular area should be done beforehand. 5. ) Rainfall The amount of rainfall is important because spice crops do not grow well in areas with excessive rainfall. Instead, they grow faster in places with direct exposure to sunlight. Preparing the Onions There are several varieties of onion grow here in the Philippines. Among them are Red Globe, Excel, Granex, Red Creoles, Crystal Wax, Japanese Bunching, Baguio green,and Beltsville Bunching. The onion plot should be plowed, harrowed, and left in good tilth.The surface should be well worked and smooth. For every kilogram, prepare a 1Ãâ€"10 meter plot. Prepare five plots and five kilograms of seeds for every hectare of planting area. Sow the seeds thinly and evenly then water the plot. Cover them with a thin layer of pulverized soil to avoid exposure to sunlight. Keep the soil moist by watering it every week with ammonium sulfate. Seedlings are grown for 30-40days. As the onion matures, gradually decrease water supply to promote proper bulb ripening. Stop watering when the tops of onion start falling over as they are almost ready for harvesting.Onion’s keeping quality is longer when it is fully ripe when harvested. PLANTING AND CARING FOR ONIONS: Planting and Transplanting Onions can be planted either by clean culture or mulch culture method. If clean culture is used, the field should be plowed and harrowed to remove the weeds and pulverized the soil. One or double rows are then made, and complete fertilizer and processed fertilizer at the rate of 4-6 kg. per 100sq. m of land are thoroughly mixed and applied. The plots should be sufficiently irrigated to wet the soil. In the mulch method, the field is not plowed. Instead, the remaining stalks are cut nearest to the ground.Then, the field is allowed to dry while the weeds are removed. The field should be irrigated three days before transplanting. Fertilizer should be applied a week before transplanting. The amount of fertilizer to apply may depend on the native soil fertility, thus soil analysis is necessary. After 30-40 days, irrigate the field to loosen the soil. Uproot the seedlings carefully, and plant them in the plot in columns with a distance of 8-10cm. Make sure that the soil has enough moisture while the plants are growing. Irrigation In the plot method, the first watering is done after one week from the date of planting.Irrigate the field just enough to water the soil. Apply the fertilizer consisting of five bags of ammonium sulfate and five bags of urea per hectare are then applied. The field is then irrigated every 10days. On the third irrigation, a combination of five bags of urea and five bags of muriate of potash are applied. On the fourth irrigation, 20 bags of complete fertilizer per hectare are then applied In the mulched method, less irrigation is done because the rice straws can retain the moisture of the soil longer. In both methods of planting, irrigation is no longer done one month before harvesting the crops.Pest and Diseases The common Pest that attack onions are thrips and nocturnal leaf-eating worms. You have learned that thrips are winged insects that eat parts of onion’s leaves, which then become yellow and dried from tip to base. To control these pests, spray the infested plant with Malathion or any appropriate insecticide. Purple blotch and onion pink rot are the common diseases caused by fungi that usually attack onions. Practicing crop rotation, planting of resistant varieties, and applying appropriate pesticides are some of the measures that farmers may use to control these diseases. HARVEST AND POST-HARVEST OF ONIONSHarvesting and Post-harvesting Operations The bending of the onion leaves is a sign that the onions are ready for harvesting. The maturity period of the crop differs according to the variety, just make sure that only the fully ripe ones are harvested to enhance their keeping quality. Red Globe, for example, matures in 100 days or more; Excel matures in 90-100 days; Red Creole matures in 110-120 days; and Granex matures in 130-135 days. Onions are harvested by uprooting the plants carefully. The bulbs should be properly sorted from the thick necks (will not store so long); injured or damaged bulbs should be cleaned.The plants are then placed in nylon sacks, bamboo crates or baskets. Onions should be carefully handled and properly cured, so that they will retain their freshness and quality. Onions should be placed in cold storage room with a dry atmosphere and adequate ventilation Marketing of Onions Fresh market onions are distributed through broker-shippers, grower-shippers, and chain store buyers. Many growers disposed of their crops soon after harvest. Dealers, shoppers, supermarket buyers, and others are usually on hand at harvest time to buy the products on cash basis, some on consignment basis.In some areas, onions are commonly sold under marketing contracts between growers and shippers. Profit Crops Production Cost Gross income Net income (Pesos)(Pesos) (Pesos) Onions P50. 00 P100. 00 P50. 00 The remaining P50. 00 profit will be the total profit for my plant production of onions.FIAT LUX ACADEME Cavite In partial fulfillment of the requirement in T. L. E. II â€Å"A Project Plant for my Plant Production† Submitted by: Rotsen R. Manaois II – Germanium Submitted to: Miss Hirlen E. Pico T. L. E. Teacher How to cite Spice Crops, Papers

Amazon Strategic Management for Compact Disks - myassignmenthelp

Question: Discuss about theAmazon Strategic Management for Compact Disks. Answer: Technology is part and parcel of the day-to-day activities of a human being. In this era, individuals seek for technologies which can help to ease various functions of their life. This paper focuses on the case study of Amazon which released a tablet dubbed as kindle fire for the purposes of allowing individuals to have access to electronic publications. This case study is intended to relay the analysis of business and strategic management that followed after the launch of Amazon kindle fire by the Chief Executive officer for Amazon, Jeff Bezos (Hitt, 2017). It is important to note that Amazon Kindle Fire was meant to have their customers have all Amazons experience in their laps. This meant that Jeff Bezos believed that the device would create a fulfilling experience for the customers. In the bid to make this a reality, Amazon was willing to finance the hardware device for the product (Hitt, Ireland and Hoskisson, 2016). This was with the assumption that it would lower the overall c ost of the product thus increase its purchase. In the light of the above knowledge, this paper critically analyses the case study of Amazons invention of Kindle Fire, their strategic environment, and future strategies. Amazon has been known to be one of those organizations which are profitable and ahead of revenues. It is largely known for selling products such as books, compact disks (CD) and various households items (Sinaga, 2001). In this regard, it was little surprise that it came forth with a new invention to spur up the market for tablets. The Kindle Fire is a unique electronic device that encompasses amplified e-reader functionalities while at the same time trying to incorporate basic tablet capabilities to woo tablets buyers. At this point, the Kindle Fire acts as device baring to capabilities, one for a tablet and the other of e-reader capabilities. In this regard for a layman, one can point that the Kindle Fire is a tablet e-reader. It is momentous to comprehend that since its founding in 1994, Amazons first kindle an e-reader was developed in 2007. Over the years, kindle touch, kindle keyboard and other versions which can access the internet were developed. However, the invention of the Kindle Fire in September 2011 was what broke the market for this online retailer. Environment analysis for Amazon Kindle Fire When a closer look is taken at the environmental surroundings in regard to the Kindle Fire invention by Amazon, there are a lot of generic elements that erupt. On the financial part, Amazon comes with a relatively cheap price due to the company financing the acquisition of the hardware product. As per Britannica Book of the Year 2012, (2012), the Kindle Fire comes with a low price of two hundred United States dollars hence having a competitive advantage from other tablets which cost around six hundred United States dollars. In comparison to e-readers, kindle fire is a bit expensive because e-readers cost an average of one hundred United States dollars. However, additional features such as bigger storage, increased uses such as internet and games makes it worthwhile. As a physical element, the kindle fire falls between an e-reader and the tablet of seven inches (Rich, 2012). The price for Kindle Fire is less compared to e-readers and a little bit lower as compared to other tablets. A technical examination for Kindle Fire brings into light providing an enhanced e-reader experiences with state of the art color combination, in addition, the device, is more compact with a large storage space, durable and tactile. On the other hand, it serves as a tablet because it has features such as gaming content, access to application and internet. However, one of the drawbacks of this device is the location of its power button. The power button is located at the bottom of the device which makes it difficult to power on and off. The Amazon Kindle Fire has an impact on the social-cultural environment. The Kindle Fire provides a unique experience to e-reader users who do not fancy full tablets regardless of the price. Amazon has enhanced readership culture among many individuals. With the current generation who seeks to have intellectual nourishment and at the same time seeks to have entertainment, Kindle Fire serves as the best device. This is because it offers different applications with convenience on one device. Kindle Fire has been juxtaposed as a device which serves different kinds of people, those who have attitudes of owning many devices for different uses and those who are keen on prices. In the global environment, Kindle Fire has impacted a lot of Android tablet vendors (Jennex, 2014). This means that Android vendors across the globe are forced to confirm their prices to reflect the price that Kindle Fire is selling at. The ecosystem of Kindle Fire is what lives android tablet developers out in the c old. This is especially when it comes to application. While Kindle Fire can allow users to have localized running apps, other android developers depend on Google for the provision of selected applications which are a clich (Mena, 2013). In addition, most of the android tablets look the same while Kindle Fire is different due to its differentiating ecosystem. When an individual takes up the Kindle Fire, one will realize its technical strength. The screen resolution and the color combination of Kindle Fire are perfect. The touch sensitivity of Kindle Fire is good as compared other high-end tablet in the market today. In addition, the seven-inch size of the Kindle Fire provides a good e-reading experience and also a good video streaming experience for a user. The kindle fire high definition has a forty percent higher Wi-Fi with an eleven-hour-long battery life (Conder and Darcey, 2012). The Amazon Kindle Fire has few legal impacts on the legal and political environment. As far as demographics in regards to Amazons kindle fire is concerned, certain demographic elements seem suitable for the device than others. According to Hitt, Ireland and Hoskisson, (2016) Children and individuals who are highly educated have been selected as targets for the product. The large storage, durability, the applications of games and also the affordable price of two hundred United States dollars make parents see kindle fire appropriate for their children (Hill-Whittall, 2015). The device has been designed in such a way that it can be able to seamlessly display textbooks with their corresponding texts, graphs, highlighting among others, a partnership with publishers serves as a worthwhile endeavor. Ultimately, its low price makes any individual who is willing to have a tablet in possession, kindle fire will be the first option. The e-reader and tablet industry environment It is important to note that Amazon operates majorly in the United States, Italy, Spain, Germany, France, and parts of the United Kingdom (Turban et al., 2017). However, this does not mean that people from Australia do not use Amazon products such as Kindle Fire. Kindle Fire is just like any other tablet technology in the market with few enhanced features. Since technology serves as the backbone of economic activities in countries such as China and Japan. This means the supply power for the hardware and the software that make up the product is high. On the part of supply power of the Kindle Fire product, it is appropriate to say that it is not stable since there are issues that touch on the advancement in technologies and that it covers a few countries as compared to normal tablets which can be supplied worldwide. The buying power for the Kindle products as far as the targeted customers are concerned is high. This is because Kindle Fire is pocket-friendly where a person earning avera ge salary can afford. The Nook tablets by BN, publishing firm is a new entrant which has given Amazons Kindle Fire a run for their money. It is very easy for people to purchase books as well as e-reading platforms from one dealer instead of spending a lot of time purchasing a tablet from another source. On the contrary, there are other competitive products such as Apples iBook and Newsstand applications are giving amazon sleepless nights as far as the sale for Kindle Fire is concerned (Davis, 2014). It should be understood that Kindle Fire is concerned on how its customers use the product for it to make money. This is contrary to tablet products for Apple where if bought and if used, the company would still make money. This implies that Amazon needs to sell its products from interested buyers only who would use the device by buying contents from it. In this regard, companies such as Apple, do not view Kindle Fire as ultimate competition as it would still make more money (Rich, 2012). Competitive environment Amazon is introducing a new product into a market that already exists. This implies that the product was expected to focus on the product development and enhancement in order to have a smooth sail into the market. When Amazon advertises Kindle Fire there is no mention of the word tablet. This is because the target group for the device is people who can be able to buy content from the device so as it would be able to make money from the product. As much as Amazon would like to sell more than the product to a customer, in the same manner, that Sony, Microsoft, and Nintendo sold their gaming console with the hopes that their customers would use them for a substantial period of time. Apple, Microsoft, and Samsung use a different method where they instill in their customers the need to upgrade their devices, a method that makes Kindle Fires future in the dark. Opportunities and threats of Amazon Kindle Fire Amazon has many opportunities regarding expanding its market in the sale of their Kindle Fire product. One of the opportunities is innovation. In the world of technology, innovation is one of the best-selling points (Hill and Jones, 2012). The reason why Amazon still holds as the nest leading online retailer is that of its innovative nature is coming up with new products and services. As much as the Kindle Fire faces a lot of competition from big brands such as Apple, Samsung, and Sony, there are opportunities to make the hardware of Kindle Fire make money without selling its contents. The Amazon Web Services (AWS) for delivery of products are other ways of ensuring that the company still generate revenues. As per Noble, Griffin and Durmusoglu, (2015), Amazon has been able to acquire loyal customers while at the same time it tries to expand its customer base. In that connection, loyalty can result in sustainability for the company even in hard times. Due to the big size of the compan y, it has the opportunity to sell their products at a lower price in the bid to sell more units. This is dubbed as bait and lure model. Amazon has experienced threats such as the new entrants in the market, for instance, the BN who have forced Amazon to sell its products at a discount. Kotler et al., (2015), asserts that competitors such as Apples iPad, are imitating Kindle Fire e-book capabilities. The threat of Amazon having an e-commerce selling point is a threat since many customers would want to have a feel of what they are going to purchase. Amazons tangible and intangible resources Amazon enjoys the asset of goodwill among many customers both loyal and potential customers. The goodwill is measured using the balance sheet where the profits increased yearly. Innovation is an intangible assent that Amazon enjoys greatly (Peng, 2013). For a company to stay in the market as long as Amazon, it must come with innovation so as to be in tandem with the changing generation. According to Hitt, Ireland and Hoskisson, (2011), Amazon brand acts as an intangible asset as it is the only company which is known largely in retain online sales. The information technology such as the drones for the delivery of products such as books is an intangible asset (Berry, 2005). The property and equipment that belong to Amazon act as tangible assets. They include money, furniture, software and premises among others Strategic capabilities of Amazon has been a reason for its long survival. Strategic capabilities are composed of the resources in terms of technology and the premises that the company possesses. The physical capabilities which include the products, warehouses, patents and customer database are consequential to the company survival. The employee motivational programs are important to the service delivery that Amazon offers. Core competency analysis for Amazon Amazon Company own a very large space which can accommodate a significant number of customers. Amazon has twenty-five million square feet of warehouse space. In addition, Amazon has the hold of ten percent of North America loyal customers who have an affinity for e-commerce mechanisms. The ability of the company to come up with innovations such as the Kindle Fire serves as a core competency (Bali, Wickramasinghe and Lehaney, 2009). Logistics innovation such as the use of drones to deliver products provides efficiency of services which make the company have a lot of customers. The e-books that Amazon provides makes it spend less in distribution costs thus making more profits. The fact that its sales its products at low prices in a bid to sell more unites gives it an advantage over other competitors. Value chain analysis of Amazon Amazon does not have a long-term contract with any of its vendors to guarantee the availability of its products. Its inbound logistics is the backbone of Amazons success. Amazon sale points are separated into three segments North America, international and amazon web services which offers activities such as software services for institutions. In the bid to manage its big market, Amazon has outbound logistics such as FedEx and TNT. The company has plans to lease twenty Boeing 767 freighters in a bid to reach international markets. Amazon sales have been increasing every year. This is because Amazon marketing message focus on fast delivery of products which is number one priority of its customers. Amazon has only two weakness, one of them is that it does not permit sharing of the e-books due to copyright issues (Strauss and Raymond D., 2016). Another weakness is the dwindling of the stock price. Currents strategies that Amazon use Amazons use cost leadership generic strategy in order to have a competitive strategy over its competitors (Pantano et al., 2004). This is the continuous improvement of its information technology structure and heavy investment in its research. One of the amazons strategy is market development. Market development is Amazons primary strategy for its market growth. In this market development strategy, Amazon seeks to have entered into new markets. Case in point, initially Amazon used to provide its retail services only in the United States. Recently, the company has expanded its market base up to ten different countries that include, China, Canada, and the United Kingdom. With a new website that conforms to a country, Amazon believes that venturing into new countries provides another opportunity to have access to new markets. Market penetration is another strategy that Amazon uses to be relevant in the market. The interest of many people to shop in online activities have encouraged amazon.com. The generic strategy has made Amazon have many customers who make Amazon sell its products at low costs thus giving other companies a run for their money (Plant, 2000). Product development is a strategy that is very dear to Amazons growth. It is no doubt that the ability of Amazon to develop new products makes it have more customers. Amazon products such as Amazon Web Services (AWS) ensures that the company makes revenues from different avenues. Diversification is another strategy that Amazon uses. This implies that Amazon sales a lot of income-generating activities other than online retailing to make a profit and reduce risks (Wynn-Williams, 2017). Future viable strategies for Amazon The future of Amazon can be best sustained by applying strategies such as dynamic pricing. This can help the company get rid of new entrants such as BN who give competition to Kindle Fire by offering their products at a lower price. By having the knowledge of the real-time purchasing power and act accordingly, no entrant will be able to outdo Amazon (Yeoman and McMahon-Beattie, 2004). Sidestepping the economies of scale is one of the future strategies that Amazon can use to advance in its market for a long time, many business people believe that reducing the costs of the product by reducing the quality assist business make profits. Amazon can make its products deposable by focusing on the content of a product rather than the outside hardware of the product. This makes a product to have low cost thus making an individual be able to purchase another hence ensuring a company make profit from high sales (Stalk and Butman, 2008). By embracing complexity in their products as a strategy, Amazon can be able to provide a competitive advantage for their customers. For example, the fact that Amazon produced a complex device dubbed as the Kindle Fire which could be able to act as a tablet and as an e-book reader ago, gave big companies such as Apple and Samsung fierce competition. As much simplicity is the mantra of the day, when it comes to technology, simplicity does not hold any waters. Having products in which its use is controlled is a future strategy that Amazon should take advantage of. In this regard, Amazon should learn a lesson from itself with the coming up with a device that is unlike other products in the market. For instance, the Kindle Fire is user controlled, unlike Apples iPad. This is because the product contains ports such as USB which makes a lot of users prefer the product as compared to iPads which do not contain such ports which are essential to a techno survey being. In conclusion, Kindle Fire is more than an e-reader. It serves as a table in which tablets are used for content consumption. This is crystal clear that Amazon used a clever way to ensure that its content is delivered to the customers in a form that their customers can be able to relate to. With its cheap price, the product has been able to give stiff competition to big players in the market such as Apple, Samsung, and Sony. As much as new entrants such as BN are giving competition to Amazons Kindle Fire. There new strategies such as ignoring economies of scale, tolerating complexity, and embracing real-time pricing. References Bali, R., Wickramasinghe, N. and Lehaney, B. (2009).Knowledge management primer. New York: Routledge, p.32 Berry, J. (2005).Tangible strategies for intangible assets. New York: McGraw-Hill, pp.29-31. Britannica Book of the Year 2012. (2012). Encyclopaedia Britannica, Inc, p.219. Conder, S. and Darcey, L. (2012).Android wireless application development. Upper Saddle River, NJ: Addison-Wesley, p.166. Davis, V. (2014).Reinventing Writing: The 9 Tools That Are Changing Writing, Teaching, and Learning Forever. Routledge, p.34. Hill, C. and Jones, G. (2012).Strategic Management Cases: An Integrated Approach. Cengage Learning, p.282. Hill-Whittall, R. (2015).The indie game developer handbook. CRC Press, p.111. Hitt, M. (2017).Strategic management. New york: Cengage learning, p.50. Hitt, M., Ireland, R. and Hoskisson, R. (2016).Strategic management. 12th ed. Cengage Learning, p.27. Hitt, M., Ireland, R. and Hoskisson, R. (2011).Strategic Management: Concepts and Cases: Competitiveness and Globalization. Cengage Learning, p.80. Jennex, M. (2014).Knowledge discovery, transfer, and management in the information age. Hershey, Pa: Information Science Reference, p.127. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G. (2015).Marketing. Pearson Higher Education AU, p.108. Mena, J. (2013).Data Mining Mobile Devices. CRC Press, p.233. Noble, C., Griffin, A. and Durmusoglu, S. (2015).Design Thinking: New Product Development Essentials from the PDMA. John Wiley Sons, p.126. Pantano, E., Gerlach, S., Dennis, C. and Merrilees, B. (2004).E-Retailing. Routledge, p.183. Peng, M. (2013).Global Strategy. Cengage Learning, p.65. Plant, R. (2000).Ecommerce. Upper Saddle River, NJ: Financial Times/Prentice Hall, p.10. Rich, J. (2012).How to Do Everything Kindle Fire. McGraw Hill Professional, p.8. Sinaga, R. (2001).Amazon Marketplace: Getting Started in the Amazon Marketplace. Private Label Rights, p.5. Stalk, G. and Butman, J. (2008).Five Future Strategies You Need Right Now. Harvard Business Press, p.30. Strauss, J. and Raymond D., F. (2016).E-marketing. 2nd ed. Routledge, p.63. Turban, E., Whiteside, J., King, D. and Outland, J. (2017).Introduction to Electronic Commerce and Social Commerce. Springer, p.69. Wynn-Williams, M. (2017).Managing Global Business. Palgrave Macmillan, p.38. Yeoman, I. and McMahon-Beattie, U. (2004).Revenue Management and Pricing: Case Studies and Applications. Cengage Learning EMEA, p.38.